Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IBM to digitize EMI's music

Published on .

IBM has made a deal with EMI Music Publishing, London, which will allow EMI's library music to be distributed online through IBM's Digital Library technology. IBM is working through MARS, a U.K. company, to develop the new service. With the system, ad agencies and other commercial producers can select the music, electronically file a rights clearance form and obtain the appropriate approval within minutes. IBM said MARS is also negotiating with music and other rights owners, including sound effect and photo libraries, to make their material available online.

Copyright June 1995, Crain Communications Inc.

Most Popular
In this article: