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IBM, Fodors.com join DoubleClick Sweepstakes

Published on .

Britannica.com, Fodors.com, IBM Corp. and Planethollywood.com will use DoubleClick's Sweepstakes program to create and implement online customer acquisition promotions. DoubleClick Sweepstakes, which the ad management company launched in June, is an automated software service that allows marketers to design and manage their online sweepstakes.

Copyright September 2000, Crain Communications Inc.

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