``Our business is technology and transactions. Their business is direct marketing and advertising. We don't want to get into their business and they don't want to get into ours. With this (deal), we can help each other,'' said Nancy Faigen, VP-global Web solutions for IBM. ``We're seeing the next wave in Internet maturity where companies are starting to look at marketing and merchandising.''
AdCenter is launching with eight new customers, including Prospect Design Group which will launch CollegeWeb.com on Aug. 17; Maquette/Kitchenette; and Spinner.com.
Copyright August 1998, Crain Communications Inc.