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IBM pays $1 million to $2 million in IDG Web deal

Published on .

IBM Corp. signed an estimated $1 million to $2 million Web ad contract with International Data Group. IBM will run Web brand and product ads via OgilvyOne, New York.

IDG.net Publisher Laurie Morgan wouldn't confirm the dollar value but said this is IDG's largest single Web sale to date.

Copyright April 1998, Crain Communications Inc.

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