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IBM puts Lotus into print

Published on .

IBM Corp.'s Lotus Development Corp. on Monday begins its first major print effort from Ogilvy & Mather, New York, with an eight-page unit in The Wall Street Journal. The multimillion-dollar campaign for Domino Web software retains the edginess of Lotus' current TV spots and will move globally into business and computer publications.

Copyright January 1997, Crain Communications Inc.

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