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IBM revises owl spot

Published on .

IBM Corp. pulled and is re-editing a spot from Ogilvy & Mather, New York, showing a great horned owl after complaints from regulators and animal advocates. The revised commercial drops the original storyline in which a girl rescues and holds an owl, criticized as dangerous and illegal behavior; the girl now simply sees the owl in the forest.

Copyright January 1997, Crain Communications Inc.

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