IBM rolls out e-culture campaign

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OgilvyInteractive on Sept. 15 began rollout of a new IBM e-culture campaign, a continuation of IBM's 1997 e-business campaign using rich media such as Enliven and Flash banners to drive users to IBM's e-business sites. The campaign will roll out in the fourth quarter in a media buy that includes over 50 sites, including technology, sports and news sites. The first online ads will feature the PGA Tour, Yamaha Corp., Motorola Corp. and other advertisers.

Copyright September 1998, Crain Communications Inc.

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