IBM's Caponnetto, Grey's Gerster head up new ABCi effort

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The Audit Bureau of Circulations is refocusing its approach to measurement of online advertising and e-commerce applications, naming a separate board of directors to oversee the expanded auditing effort. The new board of ABC Interactive is chaired by Marianne Caponnetto, VP-worldwide media/digital media, IBM Corp.; serving as vice chairmain will be Alec Gerster, exec VP-media services, Grey Advertising, New York.

Copyright May 2000, Crain Communications Inc.

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