Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IBM serves rich media Internet ad at French open

Published on .

PARIS--IBM Corp. is highlighting its sponsorship ofthe French Open with a banner campaign employing rich mediatechnology, which allows surfers more interaction with bannerads. One banner ad allows users to play virtual tennis, returning serves on a virtual clay court. A second banner letssurfers enter their e-mail addresses and receive daily newsfrom the tennis tournament.

WPP Group's Ogilvy Interactive Paris created the IBM campaignfor the French Open.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: