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IBM supports Macy's site with TV, print ads

Published on .

IBM Corp. will support a revamped Macys.com electronic commerce site with a Thanksgiving Day print and broadcast effort. The 250,000-item site, developed in conjunction with IBM, includes a "gift wizard" that offers purchase suggestions. America Online also is providing a link to the site from the keyword Macy's.

Copyright November 1998, Crain Communications Inc.

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