IBM takes on Sun over servers

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IBM Corp. takes a shot at archrival Sun Microsystems, Palo Alto, Calif., in a new online banner ad campaign for Unix-based servers breaking July 14. The campaign, created by Ogilvy & Mather, New York, for IBM's Somers, N.Y.-based Enterprise Systems Group, is the most aggressive to date for Big Blue's Unix server business. The estimated $5 million effort features banner ads emblazoned with a sun eclipsed by a black spot and the headline, "It's easy to eclipse a sun.'' The online campaign aims to qualify potential customers and is buttressed by TV and print ads running within Big Blue's ads driving prospects to

Copyright July 2000, Crain Communications Inc.

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