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Former ice champion promotes Skating Barbie

Published on .

TORONTO -- Mattel Canada has turned to a former skating champion to help promote its new Olympic Skater Barbie doll.

TV ads from Ogilvy & Mather, Toronto, combine a 30-second commercial with an added 15-second tag promoting a contest offering as a prize a private skating party with 1996 Canadian women's champion Jennifer Robinson.

Olympic Skater Barbie and Ken can both perform spins, while Barbie has a wind-up feature for a pairs-skating maneuver.

Canada's youth-oriented YTV cable network is carrying the ads.

Copyright February 1998, Crain Communications Inc.

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