ICE CREAM; FROZEN YOGURT; FROZEN NOVELTIES; FROZEN PIES; GELATIN/ PUDDING MIXES (CHARTS)

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Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

Ice cream

1 1 private label $610.2 0.5 27.2 27.7

2 2 Breyers 269.1 1.5 12.0 12.1

3 5 Blue Bell 144.7 13.6 6.5 5.8

4 4 Dreyer's/Edy's Grand 142.8 6.3 6.4 6.1

5 3 Haagen-Dazs 131.1 -6.3 5.8 6.4

6 6 Ben & Jerry's 114.2 10.9 5.1 4.7

7 7 Sealtest 60.0 -12.8 2.7 3.1

8 8 Borden 49.6 -3.5 2.2 2.3

9 9 Kemps 45.9 6.1 2.0 2.0

10 10 Turkey Hill 40.2 11.1 1.8 1.7

Total ice cream 2,242.3 2.3 100.0 100.0

Dollars are in millions for 52 weeks ended Oct. 15, 1994. Haagen-Dazs Co. next year promises to dish up a big new ad campaign as it continues to fight Ben & Jerry's for the lead in superpremium ice cream sales. But Unilever finds it has work to do with newly acquired Seal-test and Breyers, the brands formerly at Kraft General Foods.

Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

Frozen yogurt

1 3 Dreyer's/Edy's Grand$80.7 38.1 13.2 11.2

2 1 private label 72.2 9.1 11.8 12.7

3 2 Kemps 68.2 13.1 11.2 11.6

4 4 Haagen-Dazs 40.9 9.8 6.7 7.1

5 5 Ben & Jerry's 39.3 8.0 6.4 7.0

6 6 Breyers 28.1 -12.9 4.6 6.2

7 8 Colombo 25.2 20.2 4.1 4.0

8 10 Wells Blue Bunny 21.8 24.7 3.6 3.4

9 9 Crowley 21.3 10.4 3.5 3.7

10 11 Turkey Hill 20.4 40.4 3.3 2.8

Total frozen yogurt 610.6 17.2 100.0 100.0

Dollars are in millions for 52 weeks ended Oct. 15, 1994. Two once-local brands, Dreyer's/Edy's and Kemps frozen yogurt, boomed as both increased distribution. But all brands benefited from the category's $90 million sales jump; supermarket sales of frozen yogurt now are approaching a third the size of ice cream sales.

Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

Frozen novelties

1 1 private label $175.7 12.4 12.5 11.4

2 2 Popsicle 128.4 14.6 9.1 8.2

3 3 Klondike 105.4 5.1 7.5 7.3

4 5 Eskimo Pie 64.3 -6.8 4.6 5.0

5 4 Nestle 59.1 -16.1 4.2 5.1

6 7 Drumstick 53.4 5.6 3.8 3.7

7 6 Weight Watchers 44.7 -28.3 3.2 4.6

8 12 Dole 44.2 34.4 3.1 2.4

9 11 Good Humor 41.2 14.1 2.9 2.6

10 8 Dove Bar 41.1 -3.0 2.9 3.1

Total frozen novelties 1,407.4 2.7 100.0 100.0

Dollars are in millions for 52 weeks ended Oct. 15, 1994. Consumers treated themselves with the basics this summer, as private-label frozen novelties and standards Popsicle and Good Humor sold well. Nestle Frozen Food Co. successfully relaunched Dole fruit and juice bars, but its candy-bar novelties didn't perform as well.

Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

Frozen pies

1 1 Mrs. Smith's $164.0 6.1 56.6 58.5

2 2 Sara Lee 53.8 38.6 18.6 14.7

3 4 Edwards 16.3 23.2 5.6 5.0

4 3 Banquet 16.3 -14.2 5.6 7.2

5 5 Mountain Top 12.5 -0.9 4.3 4.8

6 7 private label 8.9 56.5 3.1 2.2

7 6 Pet Ritz 6.8 0.8 2.3 2.5

8 8 Chef Pierre 4.1 5.6 1.4 1.5

9 9 Oehme 2.0 -24.1 0.7 1.0

10 10 Wick's 1.4 -7.0 0.5 0.6

Total frozen pies 289.6 9.7 100.0 100.0

Dollars are in millions for 52 weeks ended Oct. 15, 1994. With a name like Mrs. Smith's, it must be good-or at least that's what J.M. Smucker Co. hopes consumers think about its frozen-pie brand, acquired from Kellogg. Smucker's must fight off strong growth of Sara Lee Bakery's line, whose Homestyle cream pies boosted sales.

Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

Gelatin/pudding mixes

1 1 Jell-O $338.3 -5.3 80.6 81.1

2 2 Royal 47.9 -9.0 11.4 12.0

3 3 private label 24.3 18.5 5.8 4.7

4 4 My T Fine 4.8 -0.9 1.2 1.1

5 5 Knox 0.9 -9.5 0.2 0.2

6 6 French's 0.7 2.2 0.2 0.2

7 7 Salada 0.6 -10.3 0.1 0.2

8 8 Goya 0.6 2.4 0.1 0.1

9 9 Weight Watchers 0.2 -44.2 0.1 0.1

10 12 Lem 0.2 16.2 0.1 0.0

Total gelatin/pudding mixes420.0 -4.6 100.0 100.0

Dollars are in millions for 52 weeks ended Oct. 15, 1994. Kraft General Foods' Jell-O has been bolstered by a resurgent interest in gelatin products and fun foods, spurred by Jell-O's own promotions-from Jigglers to Jurassic Park. But as it has expanded its gelatins and puddings into the refrigerator case, Jell-O's mix sales have slipped.

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