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ICE CREAM SCOOP I:

Published on .

The initials may stand for The Country's Best Yogurt, but a TCBY campaign breaking today focuses on its ice cream offerings. Stone & Ward, Little Rock, Ark., created the advertising, which casts children in adult activities, like a college graduation and a wedding, as they enjoy TCBY products. New kid-oriented flavors being tested include Devil Dirty Worm Farm, Peanut Butter & Jelly and Super Sour Blitz.The ad theme is "It's time to celebrate." Copywriter: Robert
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