International Creative Marketing, a 20-year-old market research company based in Tokyo, sold an 80% stake to Tempus Group, the U.K.-based holding company for media buying and planning specialist CIA. ICM serves blue-chip clients such as Coca-Cola Co., Kirin, Nike and Nippon Lever. The acquisition will serve as a foundation for a Tempus presence in Japan, said Mark Austin, a Tempus director and regional managing director of CIA Asia-Pacific in Singapore. Currently, no Tempus division operates in Japan, but Mr. Austin hopes CIA and brand consultancy Added Value will launch there within the next 12 months, using ICM as a "platform.''
Copyright September 2000, Crain Communications Inc.