Published on .

(Sept. 6, 2001) LONDON -- Eastman Kodak Co.'s second-largest business unit, the Health Imaging Division, has awarded its global advertising business to ICOM, marking the first-ever worldwide assignment for the international network of independent advertising agencies.

Atlanta-based Morrison Agency will act as lead agency. No budget was disclosed.

Previously, the ICOM network has held a number of accounts across a number of markets for clients such as Gallo, Mars, Toshiba and Rubbermaid, but never in a global capacity.

Garry Norris, vice president and chief marketing officer for the Health Imaging Division of Kodak, said, "We wanted a strong business-to-business firm with a global perspective -- one that could present our leading-edge digital offerings in a powerful, exciting way."

Added ICOM Executive Director Gary Burandt: "This assignment is further evidence that multinational corporations -- even the best known brands in the world like Kodak -- want an alternative to the mega agency groups."

The Health Imaging Division develops, manufactures and markets products to capture, print, process and manage health-related images and information.

Morrison Agency will lead an international team that includes Rino Publicidade, Sao Paulo; Dassas Group, Paris; Nihon Kezai Advertising, Tokyo; AdGrand Advertising, Singapore; and daCunha Communications, Bombay. A number of other ICOM agencies will also be involved at a local level.

Rollinsville, Colo.-based ICOM has more than 70 members in more than 45 countries. -- Ali Qassim

Copyright September 2001, Crain Communications Inc.

Most Popular
In this article: