Idealab launches sweepstakes site

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Pasadena, Calif., start-up incubator Idealab April 3 launches, a sweepstakes site that will give away more than $2 million in prizes monthly including a $1 million instant prize. The virtual slot machine puts ads in place of the usual cherries, bells and sevens.

Jackpot is considering some radio ads, done in-house, but otherwise will rely on viral marketing: Users who get friends to sign up win whatever prizes their friends win. Jackpot calls the feature "You win, I win." That's not to be confused with or iWon, other giveaway sites.

Jackpot will collect detailed personal information, including a user's phone number, marital status, education, income and "Internet use preferences." But Jackpot said it will keep personal information confidential, except in "some limited instances" where users opt in to have data disclosed to a third party, such as an online marketer.

Copyright April 2000, Crain Communications Inc.

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