Think New Ideas takes AnswerThink moniker

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AnswerThink Consulting Group changed its name and that of most of the offices of recently acquired Think New Ideas to simply AnswerThink. As part of a plan to position itself as a broad provider of e-business solutions, AnswerThink today begins a campaign in The Wall Street Journal.Think New Ideas' former interactive offices--Atlanta, Boston, London, New York, San Francisco and Torrance, Calif.--will push an array of e-business services, including online advertising. Think New Ideas West Hollywood, Calif., and Seattle offices will focus on integrated marketing, including offline and online ads, and for now will retain the old name; the West Hollywood office created AnswerThink's brand campaign and Web site.

Tech consultancy AnswerThink in November bought i-shop Think New Ideas; the merger was similar to that of Whittman-Hart & USWeb/CKS, now MarchFirst.

Copyright April 2000, Crain Communications Inc.

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