IDG announces standard for editorial ethics online

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Technology publisher International Data Group has adopted editorial guidelines for its Web sites, in an effort to distinguish between editorial and advertising online. The guidelines, which will be adopted by all IDG's U.S. editors, are based on guidelines set last year by the American Society of Magazine Editors.

They include: All pages must clearly distinguish between editorial and advertising content through words, design, placement or other effective methods; special advertising sections must be clearly labeled; and all editorial content is under the sole control of editors.

In announcing the guidelines, Sandy Reed, editor in chief of InfoWorld, noted that the dynamic technology of electronic pages and hypertext links creates ``high potential for reader confusion over what is editorial vs. advertising,'' and IDG is taking extra steps to prevent confusion on its sites.

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