IDG SEES AD POTENTIAL FOR PRINT VERSION OF INTERNET MAGAZINE

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International Data Group this summer will introduce a home Internet magazine, Netscape World-belatedly to market but with a potent name.

The magazine will appear in late August as a newsstand title with a fall cover date, pressrun of 300,000 and tentative color page ad rate of $6,000 to $6,500. It will return in 1997 with 10 issues as a newsstand and subscription title.

ORIGINAL PLANS CHANGE

Last month, IDG said Netscape World would be a Web-only publication for Internet developers (AA, Feb. 5). But after talking with advertisers and seeing Netscape gain more momentum with AT&T's decision to license Netscape Navigator software for its Net service, IDG concluded there was a market for a consumer print magazine.

The original Webzine was launched March 5 (http://www.ntscpwld.com) under the new name Netscape World Online.

IDG is licensing the name from Netscape Communications Corp., the dominant browser supplier. Publisher Steven Drace said Netscape will have no say over content. The deal is similar to the agreement IDG struck with Apple Computer to launch Macworld in 1984.

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Netscape World also will have a Web counterpart, distinct from the existing online service for Internet developers. Mr. Drace said it's quite likely IDG will add a series of regional consumer shows where consumers can see products and display their own home-page publishing talents.

"Netscape is demonstrating such extraordinary momentum," Mr. Drace said.

"The opportunity to broaden the base was so great."

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