IDG SETS NET COMPUTER ZINE

By Published on .

International data group is adding to its roster of Web-based zines with the launch of a network computer title.

The magazine, NCWorld (http://www.ncworldmag.com), appears Dec. 10 as a supplement to three other IDG zines and will become a standalone Web publication in February.

It will target information technology professionals in the corporate market for the low-cost networked terminals being developed as an alternative to PCs.

NCWorld will be available free; readers who register will be sent e-mails alerting them to updates.

DELIVERING*NICHE*TITLES

IDG's Web Publishing unit started its first Web-only title, SunWorld, in July 1995. Two others, NetscapeWorld and JavaWorld, launched early this year.

Web Publishing President Michael McCarthy sees the Web as a low-cost way to deliver niche titles to tech-oriented readers who are avid online users.

The strategy is working: Mr. McCarthy said JavaWorld, with nearly 50,000 registered readers, is already profitable through ad sales. He expects SunWorld, with about 45,000 registered users, and NetscapeWorld, with 30,000 readers on its registry, to move into the black by mid-'97.

Mr. McCarthy said he's talking with network computer believers Oracle Corp., Sun Microsystems and IBM Corp. but hasn't signed any advertisers yet. A package of banner ads running throughout the site costs $9,350.

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