Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

iGuide seeking sponsors

Published on .

iGuide, the MCI/News Corp. joint venture online service expected to launch in late February, hopes to sign at least five charter advertisers by March. As an incentive, it will offer the first month free. A six-person sales force from Hermosa Beach, Calif.-based Interactive Media Sales will begin selling advertising on the Web-based service next week. Ad rates will be set at 2 per impression, but advertisers can also hammer out deals based on monthly contracts or on the basis of cost per transaction.

Most Popular
In this article: