IHOP Corp., Glendale, Calif., hired Heil-Brice Retail Advertising, Newport Beach, to handle broadcast creative on its estimated $20 million account after parting with Kirshenbaum Bond & Partners West, San Francisco. The split "was in the mutual interest of both firms," an IHOP spokesman said, adding that the two parted amicably. Kirshenbaum broke its first International House of Pancakes work only last September after being chosen over Bozell, Costa Mesa, Calif., in March 1999 following a review. The new agency was chosen for its track record in raising awareness and building traffic, said an executive close to the review. IHOP last month selected Horizon Media
, Los Angeles, to handle media.
Copyright June 2000, Crain Communications Inc.