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IHOP review down to 4 agencies

Published on .

International House of Pancakes, Glendale, Calif., narrowed its review to Butler, Shine & Stern, Sausalito, Calif.; Ground Zero, Santa Monica, Calif.; Kirshenbaum Bond & Partners, San Francisco; and one undisclosed agency. The review for the creative-only account is being handled by Select Resources International, West Hollywood. Bozell Worldwide, Costa Mesa, Calif., previously handled. A decision is expected by the end of January.

Copyright December 1998, Crain Communications Inc.

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