IHOP taps Horizon for media

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IHOP Corp., Glendale, Calif., named Horizon Media, Los Angeles, to handle the $20 million to $30 million media account for its International House of Pancakes chain. Incumbents Masterminds, Severna Park, Md., and Tony Walch Media, Cincinnati, retained portions of the business. Select Resources International, West Hollywood, Calif., was the consultant on the four-month review. IHOP traditionally has used spot media, but Horizon President-CEO Bill Koenigsberg said there could be a national component. "We've had a strong record of being able to identify the right media vehicles with little waste,'' he said. The win is the latest in a series for Horizon, which has picked up $150 in new accounts in the past two months, including Sports Authority and two dot-coms.

Copyright May 2000, Crain Communications Inc.

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