HONG KONG--Swedish furniture retailer Ikea has put its media business in Hong Kong into WPP Group's MindShare following a two-way pitch against Bcom3 Group's Starcom
Worldwide, effective January. Previously, the business was handled by Zenith Media
. The creative account will remain with Bcom3 Group's Leo Burnett
Co. Billings were not reported, but ACNielsen estimates the Scandinavian retailer spent $2.9 million in Hong Kong media during the first three quarters of this year.
Copyright November 2000, Crain Communications Inc.