NEW YORK (AdAge.com) -- Swedish home-furnishing giant Ikea has pulled a print ad after a gay-rights group called the ads offensive.
The ad, from Crispin
Porter & Bogusky, Miami, depicted a pair of female prisoners, one with her arm around the other. It was intended to run three times in several West Coast papers, including the Los Angeles Times
and San Francisco Chronicle.
Ikea pulled the ad after its first appearance on June 13. A Los Angeles-based group, the Gay and Lesbian Alliance Against Defamation, objected to the ad.
"We realize the ad was offensive to some people, so we're pulling it and running alternate creative," a Crispin Porter spokeswoman said.