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Old image in new Krazy Glue ads

Published on .

Instant Krazy Glue, distributed in the U.S. through Elmer's Products, Columbus, Ohio, is bringing back the hanging construction worker theme that first was used more than 20 years ago. New ads, from Grey Advertising, New York, will break in mid-August and are expected to show a construction worker "suspended" from a beam by his helmet thanks to Krazy Glue. Spending was not disclosed.

Copyright July 1998, Crain Communications Inc.

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