Frozfruit runs hot and cold in a summer campaign that broke in New York last week. Tagline is "That kind of good." Ringing the image is art of a frame made of sticks from Frozfruit bars. The product is sold primarily in the Big Apple. Mintz & Hoke, Avon, Conn., handled the effort, appearing on subways, buses and as wild postings. Copywriter: David Banta. Art director: David Swartz.