Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The California Milk Processor Board, General Mills and Mattel are having breakfast together for the board's "Got milk?" campaign. The Breakfast with Barbie doll is one of the few Barbies that Mattel has constructed with a soft-not a firm-plastic body. Maybe it's all those Honey Nut Cheerios and milk she
Most Popular
In this article: