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Giant Bicycles' shop Hammerquist & Halverson, Seattle, took a page from the '70s horror film genre, creating a slightly sinister 5-year-old boy dubbed Ekib (yes, we got it) to let bike buyers know Giant doesn't make your father's 2-wheeler anymore. A glance at Ekib's forehead shows his birthmark bears an uncanny resemblance to Giant Bicycles' logo. Copywriter: Matt McCain. Art
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