Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Levi Strauss & Co. this month starts a major marketing push for its long neglected L2 line of budget jeans, T-shirts and vests targeted to 12-to-18-year-olds. At TBWA/Chiat/Day, San Francisco, art directors are Darrin "Dag" Marzorati and Roz Romney. Levi Strauss, trying to reconnect with young customers, this
Most Popular
In this article: