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Published on .

Michael Jordan may have retired from the NBA, but he's still working up a sweat for Quaker Oats Co. A52, Los Angeles, supplied the visual effects, in which Mr. Jordan perspires Gatorade, for the latest spot in the "Is it in you?" campaign. Foote, Cone & Belding, Chicago, created the :30. Copywriter: Danny Schuman. Art
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