Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

IBM Corp. pitches its ability to help companies manage and access blizzards of data in a spread running in business publications. Inspired by the chicken-and-egg conundrum, IBM asks, "Which came first, the storage or the data?" Ogilvy & Mather, New York, handled the "e-business" ad. Copywriter: Tom
Most Popular
In this article: