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Saatchi & Saatchi, Torrance, Calif., and illustrator Gary Baseman created a genie-in-the-bottle icon -- symbolizing the issue of nuclear power -- as part of a campaign for the State of the World Forum, meeting this week in San Francisco. The forum, bringing together big names in politics, media, business and science, was co-founded by Mikhail Gorbachev in 1995.
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