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Red body-painted women and strategically placed pieces of orange promote mixing Campari aperitif and orange juice. The models in the $4 million outdoor campaign from UDV North America were photographed by Matthew Rolston, who also directed the current "Khakis Swing" spot for the Gap (AA, April 20). Mullen, Wenham, Mass., handles Campari. Copywriter: Dave Swartz. Art director: Mary Rich.
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