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Philips Electronics advertises its new $15,000 Flat TV in a magazine campaign from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. The TV is an example of promoting innovative, if pricey, technology as a way of casting a halo over the Philips line (see related story on Page 52). Copywriter: Lorrin O'Neill. Art director: Michael Glowacki.
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