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Published on .

Kellogg Co. has committed $18 million to Kellogg's Cereal City USA, an 8-acre celebration of cereal opening June 1 in Kellogg's hometown of Battle Creek, Mich. The facility, benefiting the local Heritage Center Foundation, addresses cereal lore in theme park-style fashion. Attractions range from a working production line to an ad presentation called "A Bowl Full of Dreams," narrated by Bob Keeshan, the original Captain Kangaroo.
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