×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IMAGE OF THE WEEK

Published on .

Arm & Hammer baking soda's Boxman helps introduce PBS' new "Baking With Julia" in a 15-second segment that opens the show. Church & Dwight Co. is a sponsor of the Julia Child series. Partners & Shevack, New York, created the segmen t. Zero Degrees Kelvin handled the animation, in which Boxman beckons baking utensils to come on-camera.
Most Popular
In this article: