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Published on .

Arm & Hammer baking soda's Boxman helps introduce PBS' new "Baking With Julia" in a 15-second segment that opens the show. Church & Dwight Co. is a sponsor of the Julia Child series. Partners & Shevack, New York, created the segmen t. Zero Degrees Kelvin handled the animation, in which Boxman beckons baking utensils to come on-camera.
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