IMall to take infomercial national

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IMall Inc., a Web-based shopping mall of more than 700 stores, will begin airing its infomercials on Internet development across the nation this January. Created by Positive Response Television, the programs show how companiess can profit from doing business online. The company had been testing the infomercials in a couple of markets before deciding to take the effort national.

Copyright November 1996, Crain Communications Inc.

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