IMedium secures $7 million in financing

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IMedium, a Wayne, Pa.-based start-up that makes e-commerce multimedia software, has secured $7 million in a second round of equity financing. Investors include Safeguard Scientifics, TL Ventures IV and Pennsylvania Early Stage Partners L.P. IMedium said it would use the money to further develop and promote its SeeCommerce application, which allows marketers to embed still images and photos with contextual links.

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