IMM: DIGITAL MEDIA MASTERS: GLEN MEYERS: RARE MEDIUM

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Glenn Meyers fancies himself an old salt in new media. That's because when Mr. Meyers joined New York agency Rare Medium (www.raremedium.com) in 1996, he'd already founded a company and sold it for $30 million, and then spent a decade on Wall Street investing in start-up ventures.

"I won't make the mistake of doing an IPO prematurely," Mr. Meyers said.

As chairman-CEO, Mr. Meyers steers one of the few remaining independently owned Web agencies, which this year he

estimates will clinch $7 million in revenues.

He's fended off buyout offers with careful financing-recently raising $2 million in a private offering, part of which was managed through Rare Medium's Web site.

He's also maintained working relationships with clients and their agencies. Rare Medium recently launched the new Pampers Parenting Institute site (www.pampers.com) for Procter & Gamble Co., working with D'Arcy Masius Benton & Bowles, New York. The agency also owns the technology behind Nickelodeon's site (www.nick.com).

After checking out over a hundred tech companies to join, Mr. Meyers singled out Rare Medium. "I knew the Internet was going to be the next big boom industry."

Patricia Riedman

Betcha didn't know: Mr. Meyers won a walk-on football scholarship at the University of Florida.

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