Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Impiric names new exec

Published on .

No. 4 marketing services agency Impiric, New York, a unit of WPP-owned Y&R Advertising, named Barry Sideroff to the newly created post of exec VP-global account director to oversee the shop's worldwide IBM account. Mr. Sideroff, previously director of information technology for Grey Worldwide's direct and e-marketing units, worked on IBM's business during his six years at Havas-owned Brann Blau before joining Grey.

Copyright February 2001, Crain Communications Inc.

Most Popular
In this article: