Impiric names new exec

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No. 4 marketing services agency Impiric, New York, a unit of WPP-owned Y&R Advertising, named Barry Sideroff to the newly created post of exec VP-global account director to oversee the shop's worldwide IBM account. Mr. Sideroff, previously director of information technology for Grey Worldwide's direct and e-marketing units, worked on IBM's business during his six years at Havas-owned Brann Blau before joining Grey.

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