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ImproveNet.com review down to 6 contenders

Published on .

ImproveNet.com, Redwood City, Calif., narrowed the search for its $30 million to $40 million account to six contenders. They are BBDO Worldwide, San Francisco; USWeb/ CKS, San Francisco, along with its McKinney & Silver, Raleigh, N.C.; Campbell-Ewald, Warren, Mich.; Marc, Pittsburgh; and Kramer-Crasselt and Leo Burnett USA, both Chicago. Previous agency was Left Field, San Francisco. Gabriel Diericks Razidlo, Min-neapolis, has been handling projects for the service, which links Web site visitors with repairmen and remodeling service providers such as contractors. Select Resources International, West Hollywood, Calif., is the consultant on the review.

Copyright November 1999, Crain Communications Inc.

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