Impulse Buy Network expands reach

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Impulse Buy Network will create Internet displays for five more sites including America Online, Microsoft Corp.'s MSN Shopping, AT&T WorldNet Service and GeoCities.com. These sites will feature customized ImpulseRack point-of-purchase displays on offering users name-brand merchandise which they can purchase without leaving the site. More than 80 merchants are part of the Impulse network, including BarnesandNoble.com, Egghead.com and Walt Disney Co.

Copyright December 1998, Crain Communications Inc.

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