Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Incentive Marketing Assn. formed

Published on .

A new trade group, Incentive Marketing Association, Wichita, Kan., was announced. IMA was formed to represent incentive merchandise and services providers, and expand the incentive market customer base. Greg Canose of Award Marketing Services was named president. Other officers are Bob Jolley of Special Markets Associates, VP; Rick Blabolil of Marketing Innovators, treasurer; and Jeff Strayer of Special Marekts Group, secretary. Membership is open to all incentive marketers. "IMA will serve as the umbrella organization that will provide a unified voice to promote the use of incentive merchandise and services by corporate America," Mr. Canose said.

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: