A new trade group, Incentive Marketing Association, Wichita, Kan., was announced. IMA was formed to represent incentive merchandise and services providers, and expand the incentive market customer base. Greg Canose of Award Marketing Services was named president. Other officers are Bob Jolley of Special Markets Associates, VP; Rick Blabolil of Marketing Innovators, treasurer; and Jeff Strayer of Special Marekts Group, secretary. Membership is open to all incentive marketers. "IMA will serve as the umbrella organization that will provide a unified voice to promote the use of incentive merchandise and services by corporate America," Mr. Canose said.
Copyright August 1998, Crain Communications Inc.