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Incumbent Lowe Lintas fails to make BK's finalist list

Published on .

Burger King Corp., Miami, made official its split with Lowe Lintas & Partners Worldwide, New York, as the No. 2 burger chain excluded the incumbent from the list of finalists for the creative portion of its $400 million account. Making it to the final round are Campbell Mithun, Minneapolis, and New York agencies Grey Worldwide and McCann-Erickson Worldwide. Both Burger King marketing management and members of the National Franchisee Association participated in the review screening.

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Copyright November 2000, Crain Communications Inc.

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