INDEPENDENT AGENCY NETWORKS

Published on .

WORLDWIDE GROSS INCOME WORLDWIDE CAPITALIZED VOLUME WORLDWIDE AGENCIES U.S. AGENCIES

Independent agency network, headquarters 1994 1993 % chg 1994 1993 % chg 1994 1993 1994 1993

Advertising & Marketing International Network, Cleveland1 $293 $246 19.1 $1,800 $1,660 8.4 29 27 29 27

Affiliated Advertising Agencies International, Aurora, Colo. 515 507 1.6 3,437 3,383 1.6 92 93 52 53

Alto, London 29 21 38.1 303 247 22.7 8 7 0 0

Business Branding Network, Macclesfield, U.K. 70 66 6.1 467 439 6.4 12 12 1 1

Confrad International, North Yorkshire, U.K. 78 74 5.4 443 527 -15.9 41 42 1 1

CrossWorld, Paris2 60 68 -11.8 400 450 -11.1 10 10 1 1

Dialogue International, Brussels 86 70 22.9 570 450 26.7 21 19 1 1

Eloquence, Meersburg, Germany 18 14 28.6 105 90 16.7 12 9 1 0

Group '92 Advertising, London3 49 47 4.3 349 337 3.6 9 9 0 0

IMPA, Lint, Belgium 81 74 9.5 540 491 10.0 18 16 1 1

Independent Creative Network, Levallois-Perret, France 30 NA NA 200 NA NA 5 4 0 0

Independent Network, Versailles, France 38 29 31.0 250 194 28.9 12 7 0 0

Intermarket Association of Advertising Agencies, Dayton, Ohio2 45 40 12.5 285 250 14.0 18 16 17 16

International Assn. of Independent Ad Agencies, West Midlands, U.K. 6 6 0.0 42 39 7.7 9 12 0 0

International Federation of Advertising Agencies, Schaumburg, Ill. 258 243 6.2 1,721 1,621 6.2 55 48 18 17

Interpartners Communications, Brussels 98 103 -4.9 714 692 3.2 22 22 2 2

Leading Independent Agency Network, West Palm Beach, Fla.3 331 300 10.3 2,204 2,000 10.2 23 23 10 11

Mutual Advertising Agency Network, Cleveland4 93 81 14.8 622 537 15.8 32 34 30 32

Partners in the Pacific, Manila/Hong Kong 60 NA NA 400 NA NA 8 NA 0 NA

Second Wind Network, Reading, Pa. 416 398 4.5 1,412 1,218 15.9 413 404 387 379

Trans-Canada Advertising Agency Network, North York, Ontario2 23 24 -4.2 151 157 -3.8 22 18 0 0

Transworld Advertising Agency Network, New York 113 107 5.6 755 710 6.3 42 37 21 19

Total 2,790 2,518 10.8 17,170 15,492 10.8 913 869 572 561

NOTES: Gross income and billings in millions of U.S. dollars. 1*Affiliated with Network of European Advertising Agencies; 2*Affiliated with each other; 3*Affiliated with each other; 4*Affiliated with European Marketing Communications Organization.

In this article:
Most Popular