The marketer will follow the international standard of allocating one phone line for 15 subscribers to its Net service. The revamped set-up is expected to avoid the frequent system shutdowns experienced by Gateway due to inadequate phone lines and the main servers inability to cope.
The Internet, however, has failed to enthuse Indians. For a country with 17 million phone lines, India boasts only 30,000 Net users via the Gateway service, currently the sole Net access provider.
Copyright May 1997, Crain Communications Inc.