India's tobacco institute creates advertising ombudsman

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MUMBAI--The Tobacco Institute of India has created an industry ombudsman to ensure that tobacco and cigarette companies are complying with its voluntary marketing and advertising code.

The ombudsman, made up by a committee of industry members, will have the power to revise and even withdraw ads that infringe the voluntary code, according to industry sources.

The Tobacco Institute is particularly concerned that advertising is aimed only at adults. Among the code's rules are that ads must not suggest that smoking enhances manliness or female emancipation and that ads not use sexually provocative images or copy.

Copyright June 1999, Crain Communications Inc.

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